1957 Studebaker Golden Hawk
The 1950's proved too competitive for independent auto makers. The Big 3 (
Ford,
GM, and
Chrysler) could afford to retool and redesign their lines almost yearly, which is what the newly affluent American middle class demanded.
Independent makers like Studebaker, Packard, Kaiser and Hudson could not afford this and tried to compete with extreme styling. Studebaker produced some of the most interesting designs of this era like the bullet-nose 1951 and the 1957 Golden Hawk but sales kept declining. Available only as a 2-door hardtop, the Golden Hawk featured a wraparound front grille, severely slanted windshields and large fins. Under the hood, the 289 cubic inch V-8 was supercharged to 275 horsepower. 1957 was the best year for the Golden hawk but still only 4,356 were made.
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